Miami, prepare to raise your glasses with a cocktail that’s as effortlessly chic as the city itself. The ST-GERMAIN® Hugo Spritz—a sparkling, floral twist on spritz culture—is officially the drink of summer, and Sophie Turner is making sure you know it.
The global actress and fashion icon has teamed up again with ST-GERMAIN Elderflower Liqueur to declare this elegant, bubbly blend the signature sip of the season.
Already a hit in St. Tropez and along the Amalfi Coast, the Hugo Spritz is now making waves across Miami Beach, Coral Gables, Fort Lauderdale, and Coconut Grove. Light, refined, and Instagram-ready, it’s the cocktail that brings French flair to South Florida’s sun-soaked rooftops and weekend brunch tables.
With Sophie’s playful new campaign and a recipe you’ll want on repeat, the Hugo Spritz is your ticket to sipping like a star.
Why Miami Is About to Fall in Love with the Hugo Spritz
Miami’s cocktail scene thrives on beauty, freshness, and a hint of European luxury—making the ST-GERMAIN Hugo Spritz a perfect match for the Magic City’s vibe. Made with floral elderflower liqueur, Prosecco, and sparkling water, this lightly sweet, slightly effervescent cocktail is sunshine in a glass.
Here’s the official recipe, straight from Sophie Turner herself:
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1.5 oz ST-GERMAIN Elderflower Liqueur
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2 oz Prosecco
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2 oz sparkling water
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Garnish with a mint sprig and lime wedge
Whether you’re unwinding after a day in the Design District or hosting a Sunday pool party in Coral Gables, this cocktail is the definition of fresh and sophisticated.
“I’m thrilled to continue my partnership with ST-GERMAIN,
a brand that not only embodies my philosophy of embracing the lighter side of life,
but also makes me look pretty good behind a bar,”
Sophie Turner
A Spritz with Star Power and Story
This isn’t just another celebrity campaign—it’s a sequel. Last summer, Sophie teamed up with ST-GERMAIN to show off her (surprisingly relatable) kitchen mishaps. This time around, she’s back with bartender charm, comedic flair, and a drink she claims as her signature.
“I’m excited to finally show off my bartending skills in this summer’s sequel,”
Turner laughs
“Whilst I might not be a chef, when it comes to making the perfect drink,I’ve definitely found my signature – the ST-GERMAIN Hugo Spritz.”
The campaign includes short films, exclusive event activations, and a touch of that signature Sophie humor. From international hotspots like the French Riviera to upcoming U.S. launches, the Hugo Spritz is being toasted by tastemakers—and Miamians are perfectly positioned to lead the trend.
Hugo Spritz Culture Hits South Florida
Spritz culture is nothing new to Miami. From sunset views in Key Biscayne to cocktail bars in Wynwood, the city loves a drink that’s as beautiful as it is drinkable. The Hugo Spritz fits right in—floral, fizzy, and low-ABV enough to enjoy all day without slowing your roll.
“Sophie Turner has played a key role in introducing spritz lovers to the ST-GERMAIN Hugo Spritz’s lighter, fresher, and subtly sweet taste profile,” says Emma Fox, Global VP of ST-GERMAIN.
“Her effortless charm and joyful spirit continue to make her an ideal partner for the brand.”
Expect to see the Hugo Spritz showing up on more Miami cocktail menus, especially at:
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Rooftop bars in South Beach
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Garden lounges in Coconut Grove
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Brunch spots in Fort Lauderdale
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Sunset yacht parties off the coast
Why This Spritz Is Different
Unlike heavier cocktails or sugary wine coolers, the Hugo Spritz is designed for sipping—slowly, stylishly, and with just the right amount of sparkle. The elderflower liqueur provides a floral sweetness, while Prosecco adds a dry finish and effervescence.
It’s also incredibly easy to make at home, making it a favorite for home entertainers across Miami. Pair it with grilled shrimp, citrus-forward salads, or simple Mediterranean plates, and you’ve got yourself a South Florida soirée worth remembering.
Final Sip
This summer, Miami isn’t chasing trends—it’s sipping them. With the Hugo Spritz, ST-GERMAIN and Sophie Turner offer something that’s elegant, playful, and wildly refreshing. Whether you’re hosting friends for an oceanside toast or just want to elevate your weekday unwind, the Hugo Spritz is your chicest option yet.
Stock up on ST-GERMAIN, chill that Prosecco, and garnish like a pro—Miami, your signature summer cocktail has arrived.
