Miami, are you ready to rumble—with a drink that hits harder than a steel chair? WWE has officially entered the beverage arena with its boldest tag-team move yet:
Seagram’s Escapes Spiked
a new collaboration with Seagram’s Escapes Spiked, just in time for summer bashes from Miami Beach to Hialeah.
This first-ever WWE-branded ready-to-drink (RTD) alcohol line is more than a gimmick—it’s a full-flavor, 8% ABV experience designed for superfans and weekend warriors alike. With three electrifying new flavors and a nationwide launch that’s already hitting South Florida shelves, this collaboration is shaking up tailgates, viewing parties, and beach coolers from Fort Lauderdale to Coral Gables.
Whether you’re streaming SummerSlam® poolside or hosting a WrestleMania® watch party on your Wynwood rooftop, WWE x Seagram’s Spiked brings the action in every can.
These RTD Flavors Pack a Championship Punch
Forget watered-down hard seltzers—Seagram’s Spiked WWE Series delivers main-event flavor and knockout strength with three over-the-top new options that are perfect for a Miami summer:
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Rumble Punch™: Inspired by the fan-favorite “Jamaican Me Happy,” this tropical twist features strawberry, lemon, guava, and watermelon—basically, Miami in a can.
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Pineapple Powerhouse™: A bold blend of pineapple, cherry, and lime that hits as hard as a babyface comeback.
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Slammin’ Blueberry™: Blueberry and lemon unite in a zesty sip that goes down smooth but lands with impact.
Each flavor clocks in at 8% ABV, making them stronger than your average RTD cocktail. These aren’t just themed drinks—they’re premium live event-level refreshments.
WWE x Seagram’s: From the Ring to the Rooftop
This isn’t a gimmick—it’s a full-on culture clash of sports entertainment and lifestyle branding. WWE brings the spectacle, and Seagram’s brings the flavor. Together, they’re launching a drink line that’s tailor-made for:
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Summer watch parties
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Beach tailgates
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Poolside barbecues
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Outdoor WWE screenings at Miami event spaces
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, EVP of TKO Group Holdings, WWE’s parent company.
Superstar Appearances and South Florida Retail Takeovers
As part of the nationwide rollout, WWE Superstars will make in-person appearances at select retailers—and Miami is one of the key markets to watch.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience,” said Jaime Polisoto, Brand Director at Seagram’s Escapes.
“Our sales team is thrilled to leverage WWE Superstar appearances at retailers nationwide, creating unforgettable experiences for fans.”
Keep your eyes peeled for fan events and pop-ups in Downtown Miami, Wynwood, and Fort Lauderdale—perfect for grabbing a selfie and a four-pack.
Taking Over Premium Live Events
You won’t just find Seagram’s Spiked at liquor stores. Expect to see bold branding and content integration at WWE’s most iconic events, including:
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Money in the Bank® – June 7 at Intuit Dome
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SummerSlam® – August
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Survivor Series® – November
That means match sponsorships, backstage footage, influencer content, and WWE Superstar integrations—all featuring your new favorite spiked sips.
For Miami fans who already go hard on WWE Raw, SmackDown, or NXT, this is the perfect way to drink in the action.
Why This Works for Miami’s Flavor-Loving Fans
Miami loves a bold drink. From Latin-inspired cocktails to tropical tiki menus, the city’s flavor culture is loud, colorful, and fun—just like this WWE x Seagram’s Spiked collaboration.
These cans are already popping up at beachside bars, event venues, and convenience stores throughout the Miami metro area, from South Beach to West Kendall. They’re perfect for:
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Pre-gaming before WWE watch parties
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Stocking coolers for backyard lucha libre matches
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Serving themed drinks at Wynwood trivia nights or cosplay bars
Expect local bars and fan clubs to start building specialty cocktails using the canned drinks as a base—because even body slams deserve a signature garnish.
Final Bell: The Main Event of Summer Drinks
The WWE x Seagram’s Spiked series isn’t just a collab—it’s a ringside revolution in a can. Equal parts fun, flavorful, and fan-centric, this is the summer drink for anyone who knows the difference between a heel turn and a face pop.
So go ahead, Miami—crack one open, drop the elbow on boring beverages, and toast to the only RTD lineup that brings the belt-level flavor. This is what drinking with attitude tastes like.
